The Business Developer function consists of three main components: market prospecting, customer visits and administrative work.
In constant search for new clients, he prospects with companies to negotiate contracts in a specific geographical area. He can consult market research in order to target his audience, create his own customer database and use pre-established files to avoid having to prospect himself.
The Business Developer meets with companies to provide them with technical, commercial and financial information on the company’s products. During these meetings, his two leitmotifs must be: to argue and to convince. It must therefore have a perfect knowledge of its services and products as well as competing products on the market and be able to identify and analyze the needs and expectations of the customer in order to propose the most appropriate solution.
To stand out from the competition, he must offer his clients advice, services or customized solutions. Once the sales contract has been concluded, he provides the administrative follow-up of the operational service. In particular, he notifies the client of the requirements. He also writes a report on his daily or weekly activities. He maintains numerous contacts with the departments of the company and reports directly to the Chief Business Officer and then to the Top Management or the CEO.